So here’s a question: Is not software playing a role in significantly reducing the demand for oil? Use Skype and you don’t have to drive or fly to a meeting. Use software for communication or delivery of digitised data, and you save on oil for transportation of people and mail.
The question of the influence of software on the economics of oil needs testing against solid data. Last week’s Apple announcement on app revenues triggered the thought. Read it as evidence of escalating use of software.
According to App Annie – Apple serves 1.4 million apps via its devices. Apple’s revenue from app sales (it gets a 30% cut of the sale price of apps) shot up 50% to US$4.5 billion in 2014. An additional $15 billion went to app developers. This US$4.5 billion is said to be 60% more than Google, whose ecosystem serves 1.7 million apps.
Our Apple data source is this New York Times article – Apple’s Cut From App Sales Reached $4.5 Billion in 2014.
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