Digital advertising fraud, opacity, and declining efficacy
While online advertising may suit some businesses and organisations, caution is needed. Online advertising as a financial model for online businesses has a rocky future. It involves vast levels of fraud, pseudo transparency, dystopia, and declining efficacy.
30 tips on advertising by a giant in the field
Ogilvy on Advertising is a 1983 classic text on advertising which a copywriting client recommend I read. Ogilvy writes that he is “codifying experience”. The purpose of this post is to codify my confirmed learning on reading his book. This is learning that has stood the test of time. It remains supremely relevant today.
Foundational business agreements for traders and trainers
Selling with efficiency is an imperative for traders of goods and services including providers of education and training services. I'm backing recommendations in this post with a promise to pay for dinner if the suggestions below are unconvincing. Today their selling...
How to reduce customer onboarding risks
Effective and efficient customer onboarding is a starting point for reducing the risks associated with virtual or remote communications. Use the 11 points below to check the sufficiency of your customer engagement or onboarding process.
7 steps for contract drafting productivity
There are obvious ways to make drafting legally binding agreements better, faster and cheaper. Fortunately I've been discovering ways to do just that in my career as a lawyer since 1983. I’ve learned techniques from many colleagues and clients across numerous...
Employment agreements made simple and useful
Our firm’s Employment Process Workflow is a rigorous framework for clients for their employment law needs. If the identified process and documents are implemented employment law complexities and problems are minimised or eliminated.
Never do business with family or friends? I did, I learned.
If you were asked by a friend or relative to become involved in a business start-up, each of you should invest in an independent professional to be a lead adviser. This exploration of the risks and rewards of business with family and friends charts a path to minimise disharmony and protect financial investments and the personal relationships.
Who are you and how do I contact you?
I've begun a video series I've titled Sunset Talks. This is the first. While recently updating my client and contact database I came away with two powerful feelings. The first was loathing at the cult of corporatism in website design. The second was bafflement at...
How to secure the welfare of others when you pass on
Since pre-history human being have yearned for immortality. A will does that for you. Your treasures are passed on, securing the memories of you and the welfare of others. With a will you institutionalise your memory. This article takes you on a journey of how that is...