by Noric Dilanchian | 04/11/2021 | Know-how & Ideas
Webinars have proliferated in this remote working, Covid-shaped era. From recent webinars I’ve gained nothing, except inspiration for this Sunset Talk video on how to host a webinar. As for imagination, head to 3:44 mins in the video to see the Innovation to Novelty...
by Noric Dilanchian | 11/10/2021 | Know-how & Ideas
Subscriptions are the big story for reaching and keeping audiences in recent years. More on that in Lightbulb, especially for content creators, in the near future. Meanwhile, while online advertising may suit some, caution is needed. Being touched for growth by the...
by Noric Dilanchian | 16/07/2021 | Trade Marks Registration & Brands, Advertising Know-how
Ogilvy on Advertising is a 1983 classic text on advertising which a copywriting client recommend I read. Ogilvy writes that he is “codifying experience”. I’m glad I listened to Ben Coverdale of March One. The purpose of this post is to codify my confirmed...
by Noric Dilanchian | 01/06/2021 | Contract Drafting & Review, Employment Agreements, Business Modelling, Education & Training Law
Selling with efficiency is an imperative for traders of goods and services including providers of education and training services. I’m backing recommendations in this post with a promise to pay for dinner if the suggestions below are unconvincing. Today their...
by Noric Dilanchian | 15/02/2021 | Know-how & Ideas, Legal Risk Management, Security & Information Law, Professional Services
In September 2020 one third of the workforce in Australia was working from home, and two-thirds was spending at least one day there. The numbers in 2021 have come down but it is still 23% working from home and 55% spending at least one day there. These are statistics...
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