by Noric Dilanchian | 16/07/2021 | Advertising Know-how, Trade Marks Registration & Brands
Ogilvy on Advertising is a 1983 classic text on advertising which a copywriting client recommend I read. Ogilvy writes that he is “codifying experience”. I’m glad I listened to Ben Coverdale of March One. The purpose of this post is to codify my confirmed... by Noric Dilanchian | 16/06/2017 | IP Legal Modelling, Trade Mark Law
Want to read an eye-opening business saga about trade mark strategy and contracts? That story is found in the Motherboard article, Why Intel Couldn’t Trademark Numbers Anymore. It’s about the intellectual assets mess between Intel and Advanced Micro Devices... by Noric Dilanchian | 28/02/2016 | Trade Marks Registration & Brands, Print Publishing Law, Finance Law
In 2016 one of our young lawyers left to further her career in London. Her career in our firm involved a range of clients, including small and medium-sized enterprises, listed companies, start-ups and charitable foundations. The clients came from a range of industries... by Noric Dilanchian | 23/03/2015 | IP Law, IP Evaluation, Brands & Law
Few people in business, and few lawyers, appreciate the importance of integrating design and legal thinking in the two related processes of brand design and trade mark registration. Experienced trade mark lawyers know that not all trade mark registrations are created... by Noric Dilanchian | 14/02/2014 | Trade Marks Registration & Brands, Fashion Law
In the valuation of businesses the portion attributed to goodwill is often greater than other items of property such as stock, equipment or work in progress. Pain is felt immediately when a competitor or pirate pass off its business or product as yours. They are... by Noric Dilanchian | 30/12/2013 | Trade Marks Registration & Brands
“The future is already here, it’s just unevenly distributed.” This was said in January 2003 by William Gibson, the science-fiction author who coined the word “cyberspace”. So if the future is already here, how do you get a piece of it?...
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