This era, which I term as involving distributed collaborative computing, has new contexts, which introduce new issues, risks and opportunities.
My preparation of webinar papers and slides in 2021 and 2022, broadly on that topic, explores the contemporary context for legal practice. My focus is practical, on lawyers getting instructions as well as improving their use of digital media, including audiovisual media. Digital transformation for lawyers is essential.
In this era of increased remote and desktop-bound working, and increasing mechanisms and platforms for communication, it remains a challenge for professionals to receive honest, clear and comprehensive instructions from clients.
The latest version of the webinar is titled Zooming into the Digital Age: A Guide for Lawyers. It overviews these considerations for lawyers:
- Technology preparation
- Presentation skills
- Online meetings
- Virtual hearings
- Privacy and confidentiality
- Relationships in virtual settings
As noted, these topics are in new contexts. There is rapid change in professional services practice, in part due to remote work. But that reason is merely the tip of the iceberg.
Shifts – behavioural and more
Equally substantively, below is an excerpt of six broader factors of change. They are drawn from the latest webinar’s 38 slides and 23 page paper.
- Clients today are more variable by culture, experience, education, age, culture, understanding, literacy and ability to pay
- Clients value deliverables more than advice. They seek practical, brief and unbundled deliverables
- Procurement expectations of clients are shaped by user experiences on Goliath ecommerce platforms
- Technology matters and proliferates – (a) email + additional coms, (b) more work to do to check identity, (c) improving online document production, naming, design and sharing
- Avoiding face to face meetings or conversations can be a risk, not a shortcut. Clients pay for speed in more ways than one
- Race to stay relevant on many fronts, to get more work and have more effective dialogue in taking instructions and giving consultancy and advice
A fundamental point is the transformation under way as illustrated in the slide below from the webinar.
How to turn slides into a video
Since the webinar is on use of audiovisual media it’s useful to end with guidance on how to turn a slide deck into a fast-paced promotional video. An example is this video.
- Export finished PowerPoint slide deck as a video file, the industry standard of .mp4 is preferred
- Import video file into a video editor (any will do)
- In the video editor dramatically speed up the file to a minute, or maybe more or less
- Add audio, it could be speech, but depending on the content music may be best
- Export the video file
- Post the video file on firm’s website and that link to social platforms
Contact us with any questions or requests.