I’m always researching. It’s essential for business lawyers, especially for IP law, and even more IT law.

IT lawyers must be proficient in digital media and technology, business considerations and yes the law too.

During the Summer holidays I read Chris Andersen’s 2009 Free book twice. It was a very useful muse. Then I read a few more books, which included The Google Story by David A. Vise. Since then I’ve monitored my usual daily fix of e-newsletters and weekly RSS feed, which includes about 130 blogs and websites.  From all this some working postulations have emerged about were things are heading. I’ll write about that in the next Lightbulb article.

I need postulations. They get rid of mental cobwebs and help deliver better results in client work and in the management and growth of my firm. They also help for public speaking and my role on the Business Law Committee of the Law Society of NSW.

Next week I’m chairing a Sinch event, Online Legal Services Conference 2010. It is a full day event with 30 speakers from Australia and abroad. The Sinch conference style is rapid fire with short 12-15 minute talks and plenty of audience engagement. It’s in CBD Sydney at City Tattersalls Club.

A month or so from now I’m in another highly interactive event our office is co-producing. Currently it is in stealth mode and includes a strategy game for C-level executives. The themes there too will be law, business and internet and information technology developments.

Research plays into a lot more than keeping up-to-date and marketing at events and with writing.

Research gets a bad rap in business. It’s often regarded as having no or insufficient practical focus. For a business, IP and IT lawyers it must help produce practical outcomes.

We do theoretical, developmental and applied research. It inspires new thinking for clients which include internet start-ups needing lawyers who “get” what’s hot on the net, businesses needing or responding to letters of demand, and clients who need creative solutions crafted with broad-based knowledge.

From recent research, what the literature is telling me is that predictions made in the following Lightbulb pieces of over a year ago remain spot on. Little needs updating or reframing.

The predictions in those linked articles were founded on others made in earlier years:

"shopping_cart_discount_offers_istock" For 2010, and with the Free book as a muse, here’s a takeaway summary of a very deep trend.

So-called “free” services + their scale + their range of complementary products = creative destruction at work in 2010 and beyond.

This illustration of the decade is Google. It is a “free” service. A trick is that through massive scaling of Google’s search facility, and its related business of AdWords fuelled by auctioning keywords, it has demonetised incumbents in many industries. Once vanquished, Google then gets busy remonetizing those sectors around Google’s products which are complementary to search, eg Gmail, YouTube, Google Maps, Google Docs, Google Books and so on. Yes, it is a simplification and that’s one of the benefits of research.

Noric Dilanchian