Every day the Australian trade marks register, business names registers and ASIC company register is littered with new appalling names and logos.
If branding is so important, how come so few do it well?
Ponder the top 10 lists below of what branding is, and is not.
Use a poor trades person and you can often see the problem immediately or soon. Get a poor adviser and the problem often lurks for years before it bites.
The rubbish piles in Australian name registers because of two main reasons:
It takes a team of professional advisers and consultants to do branding and trade mark registration well.
Good branding at its creation involves interactions between the business client, and its in-house and client network as well as a graphic designer and experienced, insightful and concerned trade mark attorney or lawyer.
Branding is everyday work for us as a law firm and consultancy specialising in trade mark registration and related business identity development work for clients. A lot of what we've learned about branding is captured in the above top 10 lists.
For more guidance on branding and trade mark registration, go to the right hand colum of this website and check out the videos and the list of "Related Articles".
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