Defeating the ill winds of the economic downturn, Amazon had good financial results for the last quarter in 2008. If it is so good for the world's biggest online retailer, how is progress for Australian-owned online retailers?
This month Patrick Stafford has a very useful piece on online retailing in Australia for SmartCompany, an Australian online magazine. It comes as two of our retailing clients this month green lighted projects for greater online presence. We've been hand-holding those clients in the projects with referrals to specialist graphic designers, photographers, video film makers, video editors and e-commerce IT specialists.
The Stafford article has an Australian online retailing "top 10", presumably based on data in a recent Hitwise report mentioned in the piece.
Being for general readers the article applies a narrow definition to "retailing" and does not note that. Perhaps appropriately it excludes organisations which earn online from services (eg Wotif), though it makes an exception for Red Balloon.
Why are we writing this article? 'Cause we see plenty of opportunity out there for creative retailers! Join our clients by preparing in the downturn to position yourself for the up-turn. Call on (02) 9269 0229 to discuss the opportunity you see for your venture.
Here's the "top 10" list, for which we've added hyperlinks an a categorisation. Encouragingly most are entrepreneurial start-ups. The last two are part of large retailing conglomerates.
One Product at a Time
RedBalloon - markets reward vouchers (tickets, spa etc) to reward employees and others
Electronics / Office Products
Kogan Technologies - an online electronic parts retailer
Officeworks - the online half of the mega bricks and mortar chain; part of the Westfarmers group, following its takeover in 2008 of Coles
Dick Smith [EDITOR: became insolvent in 2016] well established electronics retailer with store locations Australia-wide; part of the Woolworths group