Does your business have brands, packaging and trade marks in different styles?
Do they send different marketing messages, lacking integration?
Integration improves legal protection for brands, names, logos, tag lines and other ID. Here's how.
Years ago I stumbled onto a solution, the concept of "brand architecture".
This happend while doing legal research for a client with a portfolio of trade marks in different styles and sending different messages. It was a mess, little integration in design and hence lowering the level of legal protection.