"Kid, don't steal the hubcaps, steal the whole car." Frank Sinatra speaks this line in the 1964 Rat Pack movie, Robin and the seven hoods. He plays Robbo, a 1920s Chicago gangster.
He recalls a mentor and says, "When I was a kid, he caught me stealin' hubcaps off his car, and he said, 'Kid, don't steal the hubcaps, steal the whole car.' "
This was wise guy advice in Chicago in the 1920s. Today in Australia, for car makers and others with intellectual property (IP) assets, we believe hubcap thieves are the most common and dangerous pests. As IP strategists we'll share tips on how to lock them out.