Social media is an inevitable and integral part of the lives of most individuals around the world seeking to communicate and share information. In terms of businesses and other organisations, social media is largely a marketing channel for reaching citizens, members, users and customers.
As of 25 November 2014, according to Internet Live Stats, in every second:
8,090 Tweets are sent;
91,978 YouTube videos are viewed;
1,507 Instagram photos are uploaded;
1,605 Tumblr posts are made.
A proliferation of social media platforms now exist on an internet with a global population of three billion. Use of them is examined by these authors of this new Australian law book:
Patrick George, Monica Allen, Sefanie Benson, Joseph Collins, Justine Munsie, Gabriella Rubagotti and Gavin Stuart, Social Media and the Law, LexisNexis Australia, 2014. (Price: $140).